BlogHer begins with a welcome by Elisa Camahort, Jory Des Jardins, Purvi Shah, Lisa Stone & Katrin Verclas. and a slide show of the attendees responses to the preconference survey. Here's what the figures tell us. 80% of attendees are women and 20% men. Of these 15% are newbies. More than half are outside the Bay area -- some from London, Portugal, and other international locations. 52% have never attended a conference. 30% came mostly to meet other bloggers; 15% primarily came to learn. This is a do-acracy, a discussion. The attendees are expected and encouraged to create the content. Let's do it!