Halley Suitt of Halley's Comment and Charlene Li of Forrester Research take on the question: Play by today's rules, or change the game? Lisa starts us off by stating the issue: 75% of us care about links and traffic; 25% do not, according to the Blogher survey. The problem is that women bloggers are not showing up in search results. We are not A-list bloggers. It's rare for us to be in conferences where women are 50% of the speakers. Do we have a problem, or don't we care?

Charlene does care. 80% of the blog traffic is now generated by 20% of the blogs. If you do care about visibility for influence or as part of your business model, you do have to play by the rules. How much of you do you check at the door before you walk in?

Halley says blogging is a movement of not playing by the rules of conventional journalism. The new medium is kicking the conventional play-by-the-rules rules in the ass.

So how do we change this. Network. Link to each other. Make yourself visible. Halley says you've got to ask. Go to other bloggers - including men - and ask them to link to you. Lisa asks: If you ask for links, are you a linkwhore? Halley suggests that we not use the word linkwhore because it's a term thats associated with derogation of women.

Lots of heartfelt comments on either side by the attendees. Ideas are flying -- write what you know and be who you are and your audience will come. Join a blog network. Rework the technology. Start our own companies as women. Get way beyond the lists.