Christine Halvorson, the architect of Stonyfield Farm's four successful blogs, explains at BlogHer how Stonyfield became one of the pioneers of corporate blogging. Stonyfield's CEO took a page from the Dean political campaign, realizing that blogging could give visibility to Stonyfield Farms, just as it had to Dean's campaign. Halvorson's advice: let your PR team do its thing, making sure the world knows about your blog. Stonyfield's public relations efforts put her and Stonyfield on the cover of Business Week magazine and in the Wall Street Journal. Stonyfield's blogs are not directly about the company. They are about subjects of importance to their customers: women's health, raising babies, and getting junk food out of schools. The star of Stonyfield's blogs, The Bovine Bugle, covers organic farming and is written by a real organic farmer.Successful business blogging covered at BlogHer
Christine Halvorson, the architect of Stonyfield Farm's four successful blogs, explains at BlogHer how Stonyfield became one of the pioneers of corporate blogging. Stonyfield's CEO took a page from the Dean political campaign, realizing that blogging could give visibility to Stonyfield Farms, just as it had to Dean's campaign. Halvorson's advice: let your PR team do its thing, making sure the world knows about your blog. Stonyfield's public relations efforts put her and Stonyfield on the cover of Business Week magazine and in the Wall Street Journal. Stonyfield's blogs are not directly about the company. They are about subjects of importance to their customers: women's health, raising babies, and getting junk food out of schools. The star of Stonyfield's blogs, The Bovine Bugle, covers organic farming and is written by a real organic farmer.
